Kids at Play

12/02/2014ProductKids at PlayPackaging shots

I’ve been working with children’s toy manufacturer Kids at Play, since they started up. They produce good quality ‘ride on’ toys, although strictly speaking they also do many other types of products such as realistic kitchens and dressing tables and the like.

The shoots are a lot of fun as I basically spend a day playing around with the kids and the toys – not once do I say ‘vroom, vroom’ honestly! – and take pictures of the ensuing fun. The toys have to be shot in a specific way as they are cut out to be put on a cartoon background and there have to be the close-up shots to show the different features of the product.